When customers buy your product, they aren't just purchasing beautiful flowers, they are investing in you and your dream. There are many ways to share your flower farming journey, including blogs, social media, educational programming, and good old-fashioned face to face conversations. While these outlets can drive interactions and ultimately sales, they can become all consuming and actually take away from your farming. Content creators from a range of platforms will share their wisdom about setting boundaries, maximizing engagement, and converting storytelling efforts to increased profitability.
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