Microgreens represent a rapidly growing segment of the food industry. They require only a small production area. Compared to other crops they mature fast and can be harvested soon after seeding. They can be grown year-round and provide farmers with income out of season.
Microgreens can be very profitable. While the startup costs are low, microgreen sell for high prices to top restaurants and food stores. Restaurant chefs use them to add interesting flavors, colors and creative presentations to their dishes and, since they are a niche product, local producers can charge a premium for them.
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